3 top trends for a 360-degree subscription lifecycle?
Personalization: Subscription services are increasingly tailoring the user experience to individual preferences and behavior, using data and analytics to provide a more personalized experience.
Omnichannel engagement: Subscription services are using multiple channels to engage with customers, such as email, mobile apps, SMS, and social media, to provide a seamless and consistent experience across all touchpoints.
Predictive analytics: Subscription services are using machine learning and predictive analytics to anticipate subscriber behavior and proactively address potential issues, such as churn, through targeted messaging and offers.