Subscription management is the management and administration of recurring services in contractual relationships that last for a predefined period of time. Subscription lifecycle management starts with the purchase of a product or service and ends with the cancellation of the subscription. The art is to optimise the customer journey and minimise churn through good management of the processes.

The growth rate in the area of subscription business until Q3 2021 was over 132% for all companies – and the trend is upwards. However, with increasing growth and technological progress, the requirements for subscription management software are also rising.