Subscription and recurring billing offers customers various advantages. These include greater liquidity and more convenience. Greater convenience because the order, payment data and authorization for recurring billing only have to be placed once. Greater liquidity because the cost of a product or service is often spread over months or even years.

Example: In the past, creatives had to pay up to 3,500 euros per license for Adobe Creative Suite, depending on the version scope. The amount was due immediately. For a version update, up to another 1,000 euros was due. Today, subscribers pay around 70 euros per month (840 euros per year) per license for Adobe Creative Cloud. You can cancel at any time.