Merchants gain more insight into customer behaviour and have the opportunity to adjust their marketing and sales campaigns. In addition, recurring billing provides companies with reliable revenue streams, making it easier to plan for a longer period. Learn more about benefits of recurring payments in 5 compelling reasons why you should start with subscriptions.

Offering your customers a broader and more specific product range is also possible, thanks to recurring billing. Product updates or maintenance contracts can easily be processed and offered to customers. License scopes can be expanded, and customer loyalty increased. Potential customers are more willing to try out add-on products in addition to their regular subscription package, making upselling easier. Upgrades and downgrades are also possible, so the product or service can always be adapted to customer needs.