Effective, contemporary reporting and analysis methods go far beyond actual data collection. They encompass a wide range of techniques that can provide valuable information to management. Especially in the subscription area, there is a wide range of key performance indicators (KPIs) that are relevant for getting a picture of the company’s performance and potential for change (in both positive and negative directions). Tracking these manually is hardly feasible in practice. Thus, subscription management solutions offer a number of important benefits for subscription companies:

Meaningful assessment of current performance.

With the help of KPIs, companies are able to continuously monitor the development of their own business. Comparing KPI data with benchmarks shows whether performance is improving, stagnating or (at worst) deteriorating. This can be determined by an individual department or division as well as at the overall company level. Evaluating one’s own performance is easier if investments in acquiring new customers, CAC and CLV are always kept in mind.

Gain visibility into your business

Subscription analytics software captures all types of data across the enterprise. It doesn’t matter what infrastructure that data comes from or how old each component is. Any data source can be integrated into reports, giving users a fully comprehensive view of their own business.

Identify problems and challenges faster

A company is only as successful as the cash flow it can generate in the future. The company’s own KPIs provide information. Performance slumps and their causes are much easier to identify using analytics and reporting. Equally, however, companies have the chance to counteract this before it is too late. It’s easy to identify starting points to increase efficiency and profitability.

Improve demand forecasting

KPIs are also useful for establishing internal benchmarks for business development. These make it easier to forecast in terms of demand in the coming months and years. Slightly exponential growth in recurring revenue (MRR, ARR) or user numbers is often an indicator that a company’s own subscription products are at the beginning of a demand boom. This makes it easier to forecast business figures, but also allows for better preparation. New servers, new employees, additional functions required: All this can be planned promptly and on the basis of reliable forecasts.

Increased timeliness, improved efficiency

After data collection, the question is how to present the data to business owners and decision makers in a thoughtful and insightful way. Management levels need the information presented clearly so they can analyze it easily and quickly. A poor or inadequate Subscription Overview due to insufficient data slows down decision-making processes. By implementing an effective analytics and reporting system, a company can improve its communication, productivity, accuracy and timeliness.