A recurring payment business model provides companies with a continuous stream of revenue and their customers with the flexibility they desire. For example, the most meaningful metrics to ascertain whether predetermined goals are being met can be:
- Monthly Recurring Revenue (MRR).
- Annual recurring revenue (ARR)
- Average revenue per user (ARPU)
- The churn rate
- The renewal rate
- The customer lifetime value (CLV) or “value over the customer lifetime