1. Increased lifetime value of customers: Retention optimization helps subscription businesses to keep their customers for longer periods of time, which increases the overall revenue generated from each customer.
  2. Reduced customer acquisition costs: Retention optimization helps to reduce the costs associated with acquiring new customers, as it is less expensive to retain existing customers than it is to acquire new ones.
  3. Stable and predictable revenue stream: Retention optimization helps subscription businesses to maintain a stable and predictable revenue stream, which is crucial for forecasting and budgeting. This allows companies to make informed decisions about the direction and growth of the business.