A recurring payment business model provides companies with a continuous stream of revenue and their customers with the flexibility they desire. For example, the most meaningful metrics to ascertain whether predetermined goals are being met can be:

• Monthly Recurring Revenue (MRR).
• Annual recurring revenue (ARR)
• Average revenue per user (ARPU)
• The churn rate
• The renewal rate
• The customer lifetime value (CLV) or “value over the customer lifetime