According to Gartner, by 2025, the fastest growing companies around the world will be the ones with dedicated Revenue Operations processes, as part of their strategy. Recurring revenue business models are increasing and becoming even more diversified. This makes it all the more necessary to set up smooth, although occasionally complex, digital customer processes. Existing customer data has a great potential when it comes to sales. Thus, both organisational and technological solutions are clearly needed.

For a long time now, top management has been focusing on breaking down company silos, especially within customer-facing departments, working closely together. Nowadays, businesses’ level of digital maturity, combined with customers’ digital skills, provides more and more opportunities to optimize customer orientation and loyalty. This achievement is based on effective internal cooperation between all customer-related departments. Therefore, Revenue Operations acts as a facilitator here.